An Introduction to Social Media for Business

Producer: Virtual College Ltd

Duration: 40 minutes.
This product is an online product and is a single-user, 1-year licence.
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With two thirds of the global internet population visiting social networks, businesses are increasingly utilising these platforms to engage with clients and other businesses, don’t get left behind!

Social Media is an extremely effective form of marketing which can be used to increase brand awareness, brand loyalty, customer service, and lead to increased sales. It can be used to present a business brand to millions of people worldwide.

Social media is not just for large corporations, small businesses can also reap the benefits of implementing a social media campaign. Small businesses often worry that they do not have the time to implement a social media campaign; this module has been designed to ease these concerns.

The module provides businesses with an understanding of social media as well as providing straightforward advice and guidance on implementing a successful social media campaign.

This module is aimed at all businesses wanting to learn about social media and how to implement a successful social media campaign.

This product allows the student to print a certificate from the course on sucessful completion.

The recommended settings to run this course are:

- Minimum Internet Explorer 6/Netscape Navigator 7
- Flash enabled – Minimum V6
- Popup windows enabled
- Minimum Windows 2000 Operating System
- Silverlight may also need to be installed for some courses
- Most ECDL courses will require a download of the ActivX component from within the course


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The modules covered within the course are:

- Learning Objectives
- What is Social Media?
- Successful Social Media
- Social Media and Public Relations
- Starting Your Social Media Campaign
- Implementing Your Social Media Campaign
- Using Social Media Creatively
- Calculating Return on Investment
- Summary


On completion of this course learners will understand:

- What Social Media is
- The benefits of Social Media for business
- How to get started and how much time it will take
- The different ways of using Social Media
- How to run a successful campaign
- Return On Investment (ROI)

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